![]() The way in which the client perceives the calls are also different.While telemarketing generates good databases, created by them and with relevant customer information, in call centers automatic databases are generated through the coordination with some of their functionalities, such as the integration of a CRM. Making these calls generates the contact databases.In call centers they look more for general sales and in telemarketing for more detailed sales. However, the process that each one follows is different. When making calls, they both have the same objective, which is to make a sale.We will see now more differences between telemarketing and call center: Whereas telemarketing is more focused on offering information, opportunities and interest to the customer so that he or she considers a possible purchase, the call center’s main purpose is to achieve sales and offer customer service. The first difference that we have to bear in mind is the purpose of each of them. We have seen that both are used to have contact with the client, but there are small differences between the call center and telemarketing that adapt the service offered to the client to the different needs that the company is looking for at that exact time. What is the difference between a call center and telemarketing? With this we achieve a much more personalized sale for the client. It is about identifying the needs of the client and being able to offer, throughout the relationship with the same, the best possibilities within our products or services. Telemarketing is a technique used to create a relationship with the customer. The most common thing is to have a call center in companies with a large customer service or sales made by telephone. Although there are exceptions, call centers are designed to make outgoing calls and receive calls with a high volume. But do we really know what they mean?Ī call center, also called cloud contact center, is basically the space where contacts with customers are made mostly by telephone. We have all heard about telemarketing and call centers. To begin with, we are going to define the two concepts that we will delve into later. Are they as different as we think? Do you think they can be combined for greater efficiency? What is telemarketing and a call center? Throughout this article we will see the differences between a call center and telemarketing. Two concepts that are closely related to the objective we have mentioned. You have heard for sure about telemarketing and a call center. Sometimes it is very difficult to reach these customers and maintain a contact that ends in a sale. The objective of any company is to have the largest possible client portfolio.
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